ROMA BUZZ
Email Marketing Metrics to Check Regularly
Email marketing is a booming trend in the marketing industry because of its personal touch once it reaches the target audience. But this won’t work all the time, not unless you know how to optimize your emails. This is where email marketing metrics enter the limelight. Email marketing metrics enable you to know the effectiveness of your campaign and serves as feedback on what things you need to work on.
Creating an Inbound Marketing Funnel
With inbound marketing, making a funnel is the key to the success of a campaign. In order to make a funnel, you have to consider the prospect’s journey into becoming a customer. What you need to keep in mind when making a funnel is that each stage should offer full value to the lead. This is where good and creative content writing comes very handy. So before you attempt the
7 Common Mistakes Made With SEO
SEO can be quite a complicated task. When not done right, it can be a waste of time and resources. That is why it is pertinent to do it properly. Fortunately, most of these mistakes are very easy to avoid. So let’s take a look at 7 common mistakes in SEO. 1. Thin Content Search engines will easily identify pages with low-quality content and penalise them. Useful and quality content
Ways to Attract Your Target Audience with Great Content
Quality content is the number one factor to make your website become more visible in search results. In turn, the more visible your website is, the more traffic you get. By increasing traffic, you are effectively increasing your reach, thus increasing your audience. Identifying Your Target Audience Before you can start figuring out what topics to write about, it is crucial that you identify who your target audience is. You
Website Design, Visual Appearance and Page Speeds
Page load speed has become a very important factor for website marketing. What good is a visually stimulating website when it takes forever to load? Slow page speeds are the problem that every web developer and web owner is trying to address today. This holds especially true for ecommerce website owners. Causes of Slow Page Load Speed There are several reasons causing a page to load slowly. There may be too
Why Make Evergreen Content
In the digital marketing world, one term you will hear often is “Evergreen Content”. Evergreen content is content that is relevant now and will still continue to be relevant long after it is posted. Common Evergreen content that you often see being posted are posts like “How To”, “Top Ten” and product reviews that apply at any time, and it not specific to a specific time, for example, for 2016.
How to Use Hashtags Effectively – Empowering Your Social Media Marketing
Hashtags have been one of the most successful ways to spread a message with social media as the primary function is to make the content more visible to other users. The challenge in using hashtags is to get effective and positive results for your business. Here are some tips to help you use hashtags more effectively. Conduct Your Own Research Make a study of the hashtags that you are going
Conversion Rate Optimisation Simplified
Conversion is the term used by internet marketers for making a sale. The language is new but the thought is as old as when doing business first started. When you say conversion rate, it’s the rate of making a sale. So, in turn, Conversation Rate Optimisation (CRO) is the process of improving the rate at which you make a sale. Let’s take a look at some of the basics… Conducting
Tactics to Increase Interactions with Your Email List
Email is a powerful tool to reach your target market. In this social media era, most people find that their email inbox is their place of peace amongst all the noise from Twitter, Facebook and other social media platforms. This is why implementing an email marketing campaign is worth your while provided you do it right. The problem is most people today tend to ignore these types of emails as